leftarrow.blogg.se - Best about us pages infography

Testimonials – customer testimonials increase sales by 34%!.

No Stock Photos – stock photos aren’t just blah… they’re actually a key to mistrusting a company.

Photos – customers spend 10% more time looking at photos than reading text on a page.

Founder – include a recognizable image of your company’s founder, it will increase conversions 35%!.

Video – a majority of decision makers prefer watching a video rather than reading the text on a page.

Evoke Emotions – your prospect is going to be 2 to 3 times more likely to engage with an emotional story to influence them.

Benefits – customers prefer reading about positive benefits rather than negatives.

Value Proposition – position your value proposition above the fold where users spend 80% of their time.

They produced this beautiful infographic that shows 11 best practices to follow as you’re designing your own:

Siege Media analyzed what was in common with high-performing About Us pages and put together an epic article that displayed 50 Inspiring About Us Page Examples. (And as Blue Acorn’s study proves, it’s also an opportunity for a sale.) Vincent Nero, Senior Content Marketing Specialist Your company’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email. Trust and respect are things that have to be earned. We often forget that it’s not just features and benefits that prospects are after – they want to feel confident that they’re going to work with people they trust and won’t regret! A great About Us page is often viewed by prospective employees and clients to learn more about the people behind a company. It’s a more critical page than companies give it credit for.

An About Us page is one of those pages detailed in every website checklist.